Why companies have to take responsibility

Globalization has changed a lot for companies in recent decades, including their social responsibility to the public. Today, companies are not only expected to be aware of their responsibility in the overall societal context, but it is much more important to prove that they can live up to the public expectation. In other words, companies that feel responsible for their environment and consciously pursue their corporate social responsibility are more likely to be socially accepted and trusted by the public. But what exactly is behind the term? And how do we as a company try to fulfill society’s expectations today?

CSR: Short and sweet

Corporate social responsibility does not just sound good, the term is becoming increasingly relevant, especially for companies. Not only does CSR address the important question of corporate social responsibility, it also has a decisive influence on the economic, social and ecological conditions worldwide. Contrary to popular belief, CSR does not just refer to extra activity or “good deeds.” So it’s not about donating or sponsoring a company’s profits. Rather, the focus is on how the core business of a company is generated – in the best case environment-friendly, ethically and socially responsible, and economically successful at the same time.

❞ Corporate Social Responsibility, or CSR for short, is the social responsibility of companies as part of sustainable business.  ❝

Where we see our responsibility

As a manufacturer of interactive design luminaires, we see our responsibility in producing our products as sustainably as possible. For us, that means we produce all lights in Austrian handwork, rely on high-quality materials and short ways. During the production process we pay attention to the quality and longevity of our products. By moving four rings, the light cones can be individually controlled. Using state-of-the-art LED technology, our luminaires have a lifespan of up to 50,000 hours. When switched on, the lights could burn for up to six years. In addition to that, the sensors along the light bar work like a light switch, meaning that the hidden LEDs are not just covered, but completely deactivated. In doing so, we not only prevent the “waste” of light, but also ensure that the luminaire does not heat up and thus harm the environment. With our packaging, we completely dispense with plastic to counteract the increasing pollution of the oceans. 

Despite our efforts, we are far from perfect. But every day we work to get better and to contribute a bit more to climate protection day by day.


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