Trends go and come (again). That’s probably the slogan for 2019. The past year seems to be the year of recurring trends. Marble, terrazzo and the Viennese mesh experienced an almost lifelike revival. And the seventies were suddenly more real than ever. At the end of the year, as with every year, we now face the all-important question: what trends remain, what must go and what will be new?
Macro trends: the overarching developments of design and society
Macro trend 1: Biophilic Design
Biophilia is still a new term, but it’s gradually becoming one of the most important factors in the design world. By living and working in asphalt deserts and office towers, we have lost touch with nature. This is set to change in 2020: biophilic design can essentially be understood as a continuation of a sustainable architecture movement that emerged in the mid-1990s. The movement created a variety of buildings that are both environmentally friendly and energy-efficient. Biophilic Design goes even further, trying to create natural spaces that restore people’s relationship to nature. Light-flooded buildings with furniture, walls or floors made of natural materials and a variety of green plants define the idea of biophilic design.
The return to a more sustainable way of life goes hand in hand with the understanding that humanity and nature must be brought back into balance. Through conscious consumption, people are increasingly turning to things that affect them both emotionally and physically, and make them think. The farm-to-fabric movement, biotextiles and the new importance of craftsmanship show that the design industry is also influenced by the sustainability debate.
Macro trend 2: Futuristic
Often understood as a kind of backlash to the concept of sustainable architecture, the futuristic approach deals with the question of how we envision the future of design. At a time when surreal technologies such as virtual reality and artificial intelligence are reality, we need a new generation of engineering materials and products. The rapid development of the world goes hand in hand with the debate in which direction people will develop with it. Can we keep up with the innovations of our time? Therefore the big challenge is to find technological approaches that simplify everyday life – without going too far ahead and overstraining people with it.
❞ Can we keep up with the innovations of our time? ❝
Macro trend 3: Cultural fusion
Globalization not only makes people in East and West move closer together. It changes our way of thinking and of being influenced by different cultures. Today, we are almost exclusively inspired by what and who we see online, regardless of cultural context. The development of virtual connectivity is driving the trend towards a growing sense of belonging and crossing borders. Culture Fusion is the technical term that unites a diverse mix of cultural structures. A colorful mixture of impressions and influences changes our social interaction. At the heart of the trend movement are warm red and spicy yellow tones that underline the fusion of cultural references.
❞ Today, we are almost exclusively inspired by what and who we see online, regardless of cultural context. ❝
Interior Trends: Curvy shapes and natural materials
Interior trend 1: Marble
In 2019, marble almost took the hearts of interior designers by storm. And the stormy romance could now turn into something serious: marble will enjoy strong popularity in 2020 as well. The special feature of the classic and subtle material is the unique grain that gives each piece of furniture an individual design. In combination with metals such as copper or brass, marble is modern and stylish, while wood is an exciting contrast to the rather cool appearance of natural rock.
❞ The stormy romance could now turn into something serious: marble will enjoy strong popularity in 2020 as well. ❝
© Fritz Hansen
Interior trend 2: The curvy shape
The trend of the circular design is an ode to the 1970s: Curvy shapes and rounded edges provide soft and flowing silhouettes that embody a feminine aesthetic. The curved lines, which initially characterized the upholstered furniture of the 60s, we now find in tabletops and even hanging lamps. The smooth and straight lines of the past years are replaced by unsymmetrical shapes and playful curves. The definition goes far beyond simple circles. Also oval or egg-shaped curves, ellipses, bows, curls, cylinders and rings are possible. The basic approach is to breathe life into one’s own living culture with a few rounded forms. In addition to the straight lines of a building, interiors can be matched in a simple and effective way.
Interior trend 3: Ceramics
So far we’ve rather found ceramics in the kitchen – in the form of handmade bowls, cups or plates. The understanding comes from the Greek term Keramiké, which first described it as clay pottery. In the 9th century, the porcelain spread in the world population and soon became a cultural asset: Especially the pieces from the time of the French Renaissance and the Baroque are considered masterpieces of aesthetic creation. In the 16th century, Saxon porcelain developed in Germany, which is still one of the cultural treasures of our homeland. The Meissen Porcelain Manufactory in particular, with whom we have already worked together successfully, is one of the most famous and influential porcelain factories in the world.
Why is ceramic growing in importance right now? At a time when technology is changing consumer behavior, handcrafted products are back in focus: consumers are consciously choosing to return to the origins of the craft industry. Thus, craftsmanship becomes a symbol of a new luxury, which is characterized by an elaborate production and deliberate imperfection.
What does that mean for the concept of HOLY TRINITY?
The change in society as a whole, which we are currently experiencing, also affects our understanding of design and architecture. The trends of the new decade are thus marked by the dichotomous view of future life, which can be located somewhere between ecological sustainability and technological far-sightedness. 2020 will be an exciting year from a technological point of view as well as from the perspective of architecture and design. The return of robust natural materials and elaborate craftsmanship symbolize the new definition of a sustainable way of life, while the combination of warm tones and soft silhouettes illustrates the desire for equality and cultural diversity.
Header image: © Terzo Piano (left), © Siren Laudal (middle), © Tinekhome (right)
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